Gen Z has a surprising opinion about AI influencers on social media, study finds
Compared to other generations, Zoomers are more open to brands using AI influencers rather than humans, a new study showed. Only 35% of Gen Z consumers considered authenticity in influencers to be a top trait they care about, according to Sprout Social’s 2024 Influencer Marketing Report. Meanwhile, about half of Millennials, Gen X and Baby … Read more